If you have a teenage child for sure, you have already heard of TikTok. Once you have created your own account, allows the post of short videos with background music, being able to choose from a wide range of filters for graphic customization and sonorous of the content. If you are an entrepreneur, this new application can represent a great opportunity to promote your business or your product to an audience that grows hour by hour.
Three tips to promote your company on TikTok
If you’ve followed me up here, maybe some ideas for an advertising campaign on TikTok have come to you. If not, I want to give you some other suggestions to undertake this new challenge in the right way. Ready? Then we go.
Look for collaborations with influencers.
If you can find influencers on TikTok who have the same target audience, do not hesitate to contact them to establish collaboration. This can quickly lead to results.
For example, the US restaurant chain Chipotle, collaborating with the influencer David Dobrik, launched the challenge with hashtag #ChipotleLidFlip, quickly obtaining more than 100,000 shares and 230 million views. Further, you can buy TikTok followers from www.instadean.com to get the most out of this platform.
How does advertising on TikTok now make a little more sense to you now? We are confident that with these tips, you are now perfectly able to get the most out of your promotion strategy on TikTok.
Study the platform
Before you start advertising on TikTok, you need to be familiar with the platform in which you move, so you will need to study the platform well, understand what type of content could work and what the channels are for interacting with others. For example, one of the first things to know is how to make live videos on TikTok, in other words, how to publish live streams, which usually have higher levels of involvement than other types of clips and content.
To make a live on TikTok, the first thing to do after entering your account (you already have one, right?), will be to click on the “plus” button at the bottom of the screen by selecting the word “Live” in correspondence of the item “video.”
Be careful, though, because before you start recording, the app will ask you to give a title to your clip by inserting it in the appropriate field. Be careful not to use banned words because, in this case, your clip cannot be published). Once this is done, you just have to press the Go Live button to start talking to other users through your direct streaming.
Create fun content
As you will have well understood, TikTok is certainly not the right place for long and boring presentation videos. The number one rule, if you want to increase fans, publish fun and visually appealing content.
Using the Duo function for sure can also help. This allows you to publish two videos in comparison on the same screen, which in this case, will appear divided into two.
It can be two videos of yourself or videos with different people, such as your friend and another user of the platform.
If you don’t know how to do duets with TikTok, don’t fret because it’s really very simple. All you have to do after entering the application is to browse the videos published by other fans or yourself on your feed by clicking on the “Share” button when you see the video you want to duet with.